Leveling Up Ads Manager With New Features
Key Takeaways
Ads Manager now includes Gen AI Creatives, Asset Library, and campaign-level Plays reporting. These updates help you create ads faster, reuse assets across campaigns, and see how engagement changes over time.
Find these updates in Ads Manager.
Hi Creators,
We’ve been heads-down shipping this summer and some updates are now live in Ads Manager: Generative AI Creatives, Asset Library, and Campaign-Level Plays Reporting. These updates give you faster ways to create ads, keep assets organized, and understand campaign performance over time.
Make New Ad Creatives Without Leaving Ads Manager
You can now generate ad creatives directly in Ads Manager using generative AI. Instead of uploading a finished asset, you can describe what you want and get a creative ready to run — no external tools required.
At launch, you get 100 prompts per day at no cost. You’ll find Gen AI Creatives when creating or editing an ad, and in Asset Library. Enter a text prompt and the system will generate up to three creative options per prompt.
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In addition, we’ve built the ability to bring your own pre-moderated game assets or images into the prompt, so you can ground generations in your existing visual identity. This means you can anchor the AI’s output to specific reference points. Instead of creating an ad from a text prompt alone, the AI uses your uploaded assets as a visual anchor. This ensures that the generated images match your game’s established characters, colors, and overall visual style.
This is especially useful if you want to test multiple creative directions quickly without waiting on a full production cycle.
Asset Library: Reuse And Organize Creatives Across Campaigns
We’ve also rolled out the Asset Library, a central place to manage, reuse, and organize your ad creatives across campaigns. Previously, assets were tied to individual campaigns, which made it difficult to reuse a great creative or ke…