Introducing Shop: A Personalized In-Game Storefront
Key Takeaways
We’re introducing Shop, where players can discover passes and developer products most relevant to them in your game.
Review your items now in Creator Hub > Monetization > Shop.
[Update] July 7, 2026
Pearvessel:
Hi Creators,
Today, we’re rolling out Shop, giving players a personalized way to discover and buy your passes and developer products. Shop is rolling out over the next few weeks, so you might not see it in your game right away. You can still review your Shop in Creator Hub > Monetization > Shop, and preview your Shop in Roblox Studio. It should become visible in-game as the rollout continues.
Updates to Item Creation Defaults
Alongside the player rollout, we’re also updating item creation defaults so you have clearer control over what appears in your Shop from the start. These changes apply to new items you create starting today. Existing items will keep their current listing status and categories.
• New developer products are marked Not Listed by default. Any developer product you create from now on starts as Not Listed, so it won’t appear in Shop or on other eligible Roblox surfaces until you set it to Listed.
• Passes remain Listed. Passes are Listed by default and this cannot be changed. They will continue to appear in Shop and Experience Details Page automatically.
• Category selection at creation. When you create a new developer product or pass, you choose its category as part of the creation flow. This ensures every item is organized into the right place in your Shop from the moment it is created.
You can review and update the listing status and category of any item at any time in the Item catalog in Creator Hub.
We’ll continue sharing updates here as Shop evolves. Please share your feedback below.
Hi Creators,
We’re introducing Shop, where players can discover passes, developer products, and Robux packages most relevant to them and help you increase sales and keep you…