Roblox Kids and Select Global Launch: Upcoming Updates to Eligibility, Ads Manager, and Expedited Review
Key Takeaways
Roblox Kids and Select accounts are live globally today and reaching users is getting easier. In the coming weeks, we will adjust the definition of Highly Engaged Players, which we estimate will increase the number of new games entering the Roblox Kids and Select catalog by 33% each day and we’ll continue increasing eligibility and revisiting the threshold over the coming months. A new Engagement Objective beta in Creator Ads Manager and a new refundable Expedited Review option are also available today for eligible creators who want to reach younger audiences more quickly.
Check your eligibility and Highly Engaged Player progress on the Audience Reach tab in Creator Hub.
[Update] July 6, 2026
RbxRocketMan:
Hi Creators,
We’ve relaxed our definition of Highly Engaged Players and are rolling out this change now, expected to complete within the week. This will increase the number of new games entering the Roblox Kids and Select catalog by 33%.
We’re also working to reduce the Highly Engaged Player threshold required to enter Roblox Kids and Select, with the goal of making eligibility more achievable for all creators. We’ll have more to share with you by early August.
[Update] June 17, 2026
RbxRocketMan:
Hi Creators,
A number of beloved games built by creators no longer active on Roblox became unavailable yesterday due to a policy change. Publishers of these games had not completed Facial Age Estimation (FAE), and their availability was updated to match requirements placed on new creators and games. A change to Games Details Page visibility added to the confusion, as direct links to any ‘private’ game resulted in a 404 error.
This content is an important part of our history, and last August we invested to complete maturity & compliance questionnaires for over 200k ‘abandoned’ games to keep them alive.
Here’s what we are doing:
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By tom…